Crafting Engaging Digital Experiences

UX/UI Designerwith Front-End Expertise

I design intuitive, accessible, and visually engaging digital experiences, combining UX/UI design with front-end development to bring ideas to life. My work focuses on creating responsive interfaces that balance user needs, usability, and visual clarity.

At ATTB Group, I design and implement interfaces using Figma, HTML, CSS, JavaScript, and React, collaborating closely with developers and marketing teams to improve usability, performance, and user engagement.

Inspired by thoughtfully crafted interfaces and influences from Asian culture, anime, and gaming, I bring curiosity, attention to detail, and a user-first mindset to every project. My goal is to create digital experiences that feel intuitive, engaging, and meaningful for users.

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Current Work

Web Designer / Front-End Developer

AllTheTopBananas Group

Jul 2022 - Present

  • Redesigned websites and landing pages, improving user engagement by 45% and enhancing overall usability.
  • Implemented responsive, accessible UI components, boosting mobile engagement by 70%.
  • Conducted light user research using heatmaps and A/B tests to inform interface improvements and optimize conversion paths.
  • Developed reusable UI components to accelerate prototyping and maintain design consistency.
  • Improved navigation and interaction design across key features, increasing task completion efficiency.
  • Supported marketing campaigns with visually compelling assets and strategic CTAs, improving conversions by 15%.

Key Projects

  • Full website development: JobDNA (React, Next.js, TypeScript), TheBIGJobsite, Disrupted Cloud.
  • Marketing & UX assets: wireframes, prototypes, social graphics, email designs, interactive landing pages.

Courses

Front-End Developer Course

The Learning People

Jan 2021 - May 2022

Focused on responsive web development, JavaScript interactivity, and UX/UI best practices.

  • EllChan_Anime - Responsive Web Portfolio

    • Designed an interactive gallery showcasing artwork, optimized for mobile usability and navigation.
    • Implemented validated contact form and managed deployment via GitHub.

  • Ranger Game - Interactive Choice-Based Game

    • Developed interactive branching scenarios and multiple outcomes.
    • Enhanced engagement through intuitive decision-making mechanics, CSS animations, and sound interactions.

  • E-commerce Product Page - “Sneakers”

    • Designed mobile-first product page with image carousel and desktop modal interactions.
    • Implemented interactive shopping cart with real-time feedback.
    • Optimised layout and task flow for seamless user experience on mobile and desktop.

Past Experience

  • Menswear Garment Technologist

    Brand Machine International

    Sept 2020 - Jun 2021

  • Product Developer

    Fuelled Apparel

    Mar 2020 (1 Month)

  • Menswear Garment Technologist

    Lyle & Scott

    Jun 2016 - Mar 2020

  • Little White Company Assistant Technologist

    The White Company

    Jun 2014 - Jun 2016

  • Designer / Product Developer Assistant

    Supremebeing Ltd

    Feb 2014 - Jun 2014

My Enjoyment

  • Knitting & Crafting

    I enjoy working with my hands through knitting, crochet, and other crafts, which encourages patience, precision, and an appreciation for structure. Creating something from scratch—stitch by stitch—mirrors how I approach building interfaces and refining details in my design work.

  • Languages

    I have a strong interest in learning languages and exploring different cultures. I've studied Danish and Japanese and am currently learning Korean, driven by curiosity around communication, cultural nuance, and how people interact across different contexts—both digitally and in everyday life.

  • Drawing

    Drawing both by hand and digitally allows me to explore composition, form, and visual storytelling outside of code. It's a creative outlet that helps sharpen my eye for layout, balance, and detail, which naturally feeds back into my UI and design work.

  • Travelling

    Travelling across Asia and Europe has given me exposure to diverse cultures, design styles, and ways of thinking. Experiencing different environments and perspectives continually influences how I approach accessibility, usability, and user-centred design.

I craft digitial experiences that are intuitive as they are visually engaging, blending clean code with thoughtful design.

Download Resume