Customisable Company Profiles
Role
UX / UI Designer & Front-End Developer
Expertise
UX/UI Design
Tools
Adobe | Figma | HTML | CSS | JavaScript
Time Line
9 Months
Project Overview
Company Pages was redesigned to allow employers to showcase their brand, culture, and open roles in a visually engaging and flexible way. The goal was to transform a generic, uninspiring layout into a modular, brand-rich experience while keeping the broader platform familiar and navigable for jobseekers.
Objective
Redesign company pages to give each employer a unique, customizable presence that reflects their brand identity and highlights key content such as culture, values, employee stories, and job listings. Improve the jobseeker experience by making company exploration more engaging and intuitive.
Core Challenge
The previous pages were cluttered, uninspiring, and offered minimal differentiation. Generic layouts and slow-loading results pages especially hurt mobile experiences. The challenge was to create flexible templates and modular components that allowed companies to express their uniqueness while maintaining a scalable, consistent framework across the platform.
Evaluate & Enhance
The redesign introduced fully dedicated landing pages for each company with optional modules for storytelling, culture, and imagery. Modular layouts were tested to ensure visual balance and engagement, while dedicated company job results pages improved mobile performance and filtering relevance. By consolidating content and refining interactions, we enhanced clarity and usability for both employers and jobseekers.
Opportunities for Improvement
Although the new design significantly improved engagement and flexibility, there are still opportunities to enhance analytics, personalization, and interactivity for both employers and jobseekers.
Analytics & Insights
Provide companies with metrics on page visits, module engagement, and job application conversion rates.
Personalisation for Users
Enable jobseekers to save favourite companies or receive alerts when new roles are posted.
Interactive Modules
Introduce features like embedded videos, employee testimonials, or interactive culture maps.
Content Management Tools
Offer easier CMS options for employers to update modules without developer support.
Finalised Wireframe
The Outcome
The redesigned Company Pages provide a scalable and visually rich experience for both employers and jobseekers. Employers can now fully customise landing pages with modular storytelling, visuals, and flexible content to showcase their brand identity, while jobseekers benefit from structured company overviews and dedicated results pages for easier exploration of roles. The refined index page, improved navigation, and sector-based filtering enhance discoverability, engagement, and overall usability. By combining modular design, visual storytelling, and consistent UX patterns, the platform now balances individuality for companies with a coherent experience for users.
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